Entertainment Desk | Mumbai:
Renowned Bollywood actress Kriti Sanon has taken social media by storm—not for a blockbuster film, but for reportedly generating revenue worth ₹1,200 crore without any recent movie release. Fans were left curious: where did the money come from?

The answer lies in her entrepreneurial success. Kriti, who has already established herself in Indian cinema, is now making waves in the world of business. Just two years ago, she co-founded a skincare brand called Let’s Hyphen, which has now turned into a major success story.

In a recent interview, Kriti confirmed that her brand has already earned over ₹400 crore in profit, a number that stunned many in the industry. The actress, along with co-founder Tarun Sharma, shared the journey behind building the brand and setting ambitious goals.

“Our first milestone was ₹100 crore. We had that written on our vision board,” Kriti said. “Now, we are aiming for ₹1,000 crore. But to be honest, I want to reach ₹1,200 crore. I truly believe we will achieve that in the next 2–3 years.”

Let’s Hyphen is backed by the founders of the well-known skincare brand mCaffeine—Tarun Sharma, Vaishali Gupta, Vikas Lachhwani, and Mohit Jain. Kriti was not just the face of the brand but also one of its first investors. Reports suggest her initial investment was crucial to scale the business in its first year.

What makes Kriti’s journey remarkable is how she transitioned from modelling to films and now to entrepreneurship—successfully conquering each domain. Her story has inspired fans to see her not just as a glamorous actress, but as a visionary entrepreneur who’s redefining what it means to be a modern-day celebrity.

Fans and followers on social media have lauded her ability to diversify and build a powerful brand from scratch. As Kriti herself said, “Dreaming big is the first step toward achieving big.”